Maker’s Mark has done something it’s never done before in its 70-plus-year history. The brand famous for its soft, wheated bourbon is branching out with a brand-new style: a wheat whiskey. If that surprises you, you’re not alone. As someone who’s always kept a bottle of Maker’s on hand, I never expected them to leave … Read more
Record visits to the Kentucky Bourbon Trail have marked 2024 as a standout year in the history of the region. With numbers climbing to 2.7 million visitors compared to 2.5 million in 2023, the Trail wears its reputation proudly. These yearly milestones serve as a testament to the region’s rising profile among tourists from every … Read more
The U.S. distilled spirits industry received a significant boost as President Donald Trump announced the suspension of tariffs on American liquor exports. This decision followed a move by some Canadian provinces to pull U.S. brands, including Jack Daniel’s, from their shelves. The announcement was welcomed by industry leaders, lawmakers, and distillers, who view it as … Read more
Whiskey has long been a drink that carries culture, heritage, and a sense of adventure. In the ever-changing global landscape, trends in whiskey production and consumption often mirror economic changes, evolving consumer preferences, and regulatory changes. In this article, I explore how the whiskey market is evolving as we approach 2025, drawing attention to the … Read more